Corporate culture is no Longer
Just a “nice to have”​

Source: Deloitte
0 %

of executives surveyed
around the world
rate culture as
“Very important”
or “important”.

0 %

of executives believe that
culture is a potential
competitive advantage.

0 %

of executives believe
they are driving
the “right culture”


When culture and strategy are aligned,
companies can show as much as

0 %

Differential in performance. In order to energize a culture into a competitive advantage, the active ingredient is the emotional connection between the enterprise and its employees. To activate the power of culture, a campaign mindset with reliable diagnostics and active management is essential.